New Visual Identity
The new nationwide visual identity update was created by the design studio Open. Near the end of their development I was asked to give feedback and help shape the brand guidelines that all state affiliates would receive and follow.
Once released, I was tasked in Washington to update all of our materials with the new bright & bold look that focused on the 'activist voice' the ACLU was hoping to harness in years to come.
A series of buttons showing off the range of colors & the new 'activist voice.'
For years, we had a clunky membership brochure with little information and a form to fill out and to mail back in. It wasn't the most successful piece of marketing. With the new identity, we were tasked with how to make a join brochure more effective.
In 2017, around 85% of our new members joined through the website. We realized a physical, mail-in membership form wasn't the right approach. Instead I created a folded flyer that gives a brief history on the ACLU, why you should join, and other ways to get involved. It also had a surprise posters on the inside so ideally people will keep it instead of just throwing it away, thereby increasing interest and making the organization more memorable.
Student Know Your Rights (KYR) Booklets
A series of five booklets detailing the rights of students in schools. Making full use of the new colors in the ACLU visual identity system, they act as a complete set and are packed with information. I cut out pages of stock photos in order to make it as clear & concise as possible.
The ACLU has a vocal & visual presence at many of the marches that take place throughout the year. Two of our most important marches are May Day & PRIDE.
Seattle Pride 2017
Buttons made for Election Day & to promote the continuous fight for fair Voting Rights.
100% of the ACLU's funding comes from its members. While our membership numbers often fluctuate depending on current events, we always look to attract new and younger audiences. One notable campaign was created with Wexley School for Girls and Macklemore.
I created a series of ads that could be found on busses, the web, and in print that would direct you to a site with a video of Macklemore explaining why it's important to be a member of the ACLU and how to get your ACLU card today.